So, as I’m travelling quite a bit now, I’ve decided to sign up for all of the hotel, air, and rental car frequent traveller programs I can. Most of the sign-up experiences have been nothing too spectacular, but I’d like to draw particular attention to Alamo and their Quicksilver program for particular scorn.

First off, go to the Alamo website (http://www.alamo.com) and try to find out about Quicksilver…did you find it? No, well, you have to click on Programs, then Business Programs, and then it lists as a benefit a free enrollment in Quicksilver.

Now, try to sign up for it…sorry, that’s a trick question, because you can’t sign up for it online! You have to email Customer Service, and then they email you back a PDF of the membership application. No. I’m. Not. Kidding.

Once you fill that out, you can either snail mail it back to them, or fax it…I chose to fax it in…a couple of weeks later (honestly, no more than usual), I got my enrollment package…which contained my spiffy new membership card…printed on perforated regular laser/copier paper, and not hard plastic like every. other. place. I had to take it to Kinko’s and pay for it to be laminated.

Honestly, it’s like they don’t even want to have a business/frequent rental program. That’s fine by me…I’m more than happy to give my business to another firm that wants it and is willing to make an investment in the program needed to keep frequent travelers happy.

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