In Ken’s latest anti-consumer column, he shows some fear on the new FTC Chair-designate, Jon Leibowitz. So, what’s his beef with Jon?
After the FTC recently produced a revised set of guidelines for behavioral online advertisers, Leibowitz said: “Put simply, this could be the last clear chance to show that self-regulation can – and will – [...]

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Another newsletter, another doozy from my favorite spam apologist, in today’s column, “Stupid Media Watch: A Canadian Logic 101 Failure,” we learn that because spam doesn’t reach a user’s inbox, there’s obviously no cost to anyone, anywhere because of spam:
In its argument for a new Canadian anti-spam law, the article trotted out the usual spam-is-threatening-our-very-existence [...]

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Give it to Mr. Magill to get one right-ish every once in the while…he brings to us news that a guy is suing AOL for inserting text ads into the outbound emails from his PAID email account. OOPS. Not really a good thing for AOL to be doing.

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“Marketer’s biggest expense, according to the DMA, is telephone marketing, with an estimated $42.5 billion spent on the channel in both 2008 and 2009.”
-E-mail’s Killer ROI Less Lethal by the Year: DMA
That’s just crazy talk…with Do-Not-Call and mobile explosion, those numbers are so whack that not even Ken could fudge^H^H^H^H^Hgross it up that bad. I’d [...]

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I find reading Ken Magill is like listening to Rush Limbaugh for me, it gets my heart going and I get a good cardio session in while yelling at them.
Magill’s latest doozy is in a column where he, shockingly, quite reasonably debunks the bogus numbers that some anti-spam companies are using to show ROI for [...]

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