I’m just waiting to see AMR roll this campaign back out:
That being said, I have always loved this ad campaign, and think that AA should bring it back as it is a great emotional piece about how an airline really IS more than just a collection of planes, gates, and slots…it is an economic engine, and a great show of freedom…when people can come and go as they please, that really is freedom.
My personal favorites of the ads are the people walking about the AA Eagle at LAX, the ORD ramp crew guy, the cut-shot of the guy belting up in the cockpit jumpseat (great action shot) the MD-80 coasting in for a landing, the end shot of the 757 off into the sunset, the plane bridge at ORD, the pilot walk-around in dusk, and, of course, a great use of Enya.

